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	<title>CSSAddict &#187; typography</title>
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		<title>Effective Typography</title>
		<link>http://www.cssaddict.com/blog/effective-typography/</link>
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		<pubDate>Fri, 30 Nov 2007 19:51:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[typography]]></category>

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		<description><![CDATA[Clear communications is what our interactive brochures seek to manage. Planning and designing a website is a lot like designing a magazine (maintaining a constant identity while the content changes). Type, though, looks a lot different on screen than on paper. There are typographic guidelines in order to seperate parts of the content within a [...]]]></description>
			<content:encoded><![CDATA[<p class="entrybody">Clear communications is what our interactive brochures seek to manage. Planning and designing a website is a lot like designing a magazine (maintaining a constant identity while the content changes).</p>
<p>Type, though, looks a lot different on screen than on paper.<br />
There are typographic guidelines in order to seperate parts of the content within a website. Some of them are:<br />
1. Use classic design rules of composition and type’s optimal line length (+-50 characters per line, regardless of type size or font used).</p>
<p><span id="more-20"></span></p>
<p>2. Limit your typeface use to two fonts, one light in colour, the other dark. The light font is usually a serif and the darker a sans serif.<br />
3. TrueType fonts are preferable for electronic design.<br />
4. Maximize contrast between type and background.<br />
5. Use powerful and few colours (i.e. black, white and orange. Black and white for contrast and orange because it looks powerful in both black and white).<br />
6. Use downloadable fonts.</p>
<h3>Search for fonts</h3>
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